Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Introducing a converged newsroom strategy
A media organisation that introduces a converged news operation needs to have a clear strategy that is understood and makes sense to all news and business development staff.
Sustainable journalism in practice
Sustainable journalism in practice - how it affects newsrooms in terms of values, challenges, transparency and production.
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.
Establishing a market differential with original journalism
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
The value of thorough research for media organisations
Knowing your audience, understanding the issues they face, and being aware of what they think about society - and your media organisation in particular - are important factors for fine-tuning what you offer in order to better inform the public debate.
Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
Preparing and introducing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience? There are many ways media organisations respond to social media, but here are three.
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Accuracy – scenario
Scenario: There has been a strike at a steel works. The union claims all its 100,000 members were out on strike, but the employer says 50% turned up for work and defied the picket line. You were reporting from the main gates of the steel plant all day and you didn't see anyone crossing the picket line. What do you report?
How to handle a breaking news situation
An example of how an international TV and digital news organisation deals with breaking and developing news, including when and how to update information shared on all the station's channels.
The essence of style
Style differs from sentence construction (syntax) in that it cannot be quantified; it has no precise rules. This is inevitable because style is concerned not so much with the mechanics of English as with the manner in which the writer uses language to play on the sensations of the reader.